Study at the Marketing Management course in Esbjerg or Sønderborg and get the competences to develop companies’ marketing and internationalisation strategies.
Programmes
Marketing Management
AP Degree

Marketing Management

Duration
2 years
Economy
SU
Start of term
September
February
Locations
Esbjerg
Languages
Danish
English
Programme assessment
EASV
Average
Apply
Next application deadline:
5. July 2019

The Marketing Management course gives you broad knowledge of a company’s internal and external workings with a weighted focus on marketing.

You get basic knowledge of financial, legal, organisational, cultural and technological issues furthermore you receive insights regarding society that make you ready to work practically and systematically with marketing. The course makes you an attractive team player and a valued planner of companies’ marketing activities in Denmark and internationally.

The course teaches you about all the factors that influence a sale situation such as international trade relations, communication between vendors and customers, financial management and commercial law.

While you are on the course, you will meet companies through cases and also company visits. The course includes an internship.

The Marketing Management course is a two-year further training course that spans over four semesters. The course has five core subject areas and also includes electives, an internship and a final exam project.

The course comprises the following core subjects:

  • International marketing
  • Finance
  • Sales and Market communication
  • Commercial law
  • Organisation and Supply Chain Management

Internship

You have an internship in Semester Three. You decide yourself if this is with a company in Denmark or with a company abroad.

Book list

You find the book list for Marketing Management here

Academic regulations

  • Markedsføringsøkonom 2015, Nr. 1

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  • Markedsføringsøkonom 2015, Nr. 2

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  • Marketing Management 2016, Nr. 1

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  • Markedsføringsøkonom 2017, Nr. 1

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  • Marketing Management 2017, Nr. 1

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  • Markedsføringsøkonom 2018, Nr. 1

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  • Marketing Management 2018, Nr. 1

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Tidligere studieordninger kan rekvireres ved henvendelse

You must have completed one of the following courses to be admitted to the Marketing Management course:

  • A-levels or a high school diploma, Higher Preparatory Examination Course, Higher Commercial Examination, Higher Technical Examination or a combined vocational and general upper secondary education
  • Vocational training of at least three years’ duration

Notice: you must have passed English level B plus either maths level B or Business Economics level B.

FOR INTERNATIONAL STUDENTS

English language requirements:

BASW’s programs offered in English require that your English level is equivalent to level B (Danish Level)

All applicants holding a foreign entrance examination must document their English qualifications, and English tests must be submitted together with the application. The test must be less than two years old. The requirement is:

IELTS overall score of minimum 6,5
TEOFL (internet based) a minimum score of 83
TEOFL (paper based) a minimum score of 560
Cambridge Certificate of Proficiency
Cambridge Certificate of Advanced English
Oxford Placement Test, B2 (75 points in each part)
Common European Framework reference B2/C1

Applicants holding Nordic and German entrance exams, an International Baccalaureate exam or applicants who have English as their native language are exempt from the requirement.

Please read about our admission process for international students in Incoming Full Degree Students.

Carrer opportunities

The Marketing Manager course qualifies you for a range of different jobs within marketing, sales and purchasing, depending on your interests.

As a Marketing Manager you are qualified to work for a large or a small company. Many small companies will let you handle all kinds of aspects within marketing while large companies will typically let you handle a special field.

These are some of the positions that you are qualified to hold:

  • Marketing coordinator
  • Marketing Assistant
  • Export Assistant
  • Advertising consultant
  • Sales Assistant
  • Purchasing asssistant

Further education

When you have completed the Marketing Management course you can apply to be admitted to several further training courses – for example:

SU (State education grant) for foreign citizens (students)

If you are a foreign citizen, you must fulfil specific conditions in order to be granted equal status as Danish citizens and receive the state educational grant (SU).

You can read more about it at SU.dk

SU (State education grant) for Danish citizens (students)

While you are studying, you are eligible for SU. You can apply for this when you have been admitted to the education, but you should be aware that you cannot apply for SU until one month prior to the month from which you are eligible to receive your SU. If you begin your education later than the 20th in the month, you are eligible to receive SU from the following month. This means that if your begin your education on August 21st or later, then you are not eligible for SU until the month of September.

Studielivet på Erhvervsakademi SydVest

Oplev studiemiljøet

Contact the student counseling in Esbjerg

You can contact the student counseling in Esbjerg via the following:
E-mail: studievejledning-vest@easv.dk
Phone: +45 4199 1299
Opening hours in Esbjerg
Monday:
12.00 - 14.00
Tuesday:
09.30 - 11.30 (only by telephone)
Wednesday:
09.30 - 11.30
Thursday:
09.30 - 11.30 (only by telephone)
Friday:
12.00 - 14.00
Special opening hours
24. Dec:
Closed
30. May:
Closed
31. May:
Closed
05. Jun:
Closed
10. Jun:
Closed

Contact the student counseling in Sønderborg

You can contact the student counseling in Sønderborg via the following:
E-mail: studievejledning-syd@easv.dk
Phone: +45 4199 1200
Opening hours in Sønderborg
Monday:
09.00 - 11.00
Monday:
12.00 - 14.00
Tuesday:
Closed
Wednesday:
09.30 - 11.30 (only by telephone)
Thursday:
Closed
Friday:
10.00 - 14.00 (only by telephone)
Special opening hours
24. Dec:
Closed
30. May:
Closed
31. May:
Closed
05. Jun:
Closed
10. Jun:
Closed