Study at the Marketing Management course in Esbjerg or Sønderborg and get the competences to develop companies’ marketing and internationalisation strategies.
Marketing Management
AP Degree

Marketing Management

2 years
Start of term
February *
Esbjerg /
Programme assessment
Next application deadline:
18. December 2017 (Quota 2/Foreign applicants: 1. November 2017)


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frequently asked questions

The Marketing Management course gives you broad knowledge of a company’s internal and external workings with a weighted focus on marketing.

You get basic knowledge of financial, legal, organisational, cultural and technological issues furthermore you receive insights regarding society that make you ready to work practically and systematically with marketing. The course makes you an attractive team player and a valued planner of companies’ marketing activities in Denmark and internationally.

The course teaches you about all the factors that influence a sale situation such as international trade relations, communication between vendors and customers, financial management and commercial law.

While you are on the course, you will meet companies through cases and also company visits. The course includes an internship.

The Marketing Management course is a two-year further training course that spans over four semesters. The course has five core subject areas and also includes electives, an internship and a final exam project.

The course comprises the following core subjects:

  • International marketing
  • Finance
  • Sales and Market communication
  • Commercial law
  • Organisation and Supply Chain Management


You have an internship in Semester Three. You decide yourself if this is with a company in Denmark or with a company abroad.

Academic regulations

  • Markedsføringsøkonom 2015, Nr. 1

  • Marketing Management 2016, Nr. 1

  • Markedsføringsøkonom 2017, Nr. 1

  • Marketing Management 2017, Nr. 1

Previous curricula can be obtained by contacting the academy.

You must have completed one of the following courses to be admitted to the Marketing Management course:

  • A-levels or a high school diploma, Higher Preparatory Examination Course, Higher Commercial Examination, Higher Technical Examination or a combined vocational and general upper secondary education
  • Vocational training of at least three years’ duration

Notice: you must have passed English level C plus either maths level B or Business Economics level B.


Please read about our admission process for international students in Incoming Full Degree Students.

Carrer opportunities

The Marketing Manager course qualifies you for a range of different jobs within marketing, sales and purchasing, depending on your interests.

As a Marketing Manager you are qualified to work for a large or a small company. Many small companies will let you handle all kinds of aspects within marketing while large companies will typically let you handle a special field.

These are some of the positions that you are qualified to hold:

  • Marketing coordinator
  • Marketing Assistant
  • Export Assistant
  • Advertising consultant
  • Sales Assistant
  • Purchasing asssistant

Further education

When you have completed the Marketing Management course you can apply to be admitted to several further training courses – for example:

SU (State education grant) for foreign citizens (students)

If you are a foreign citizen, you must fulfil specific conditions in order to be granted equal status as Danish citizens and receive the state educational grant (SU).

You can read more about it at

SU (State education grant) for Danish citizens (students)

While you are studying, you are eligible for SU. You can apply for this when you have been admitted to the education, but you should be aware that you cannot apply for SU until one month prior to the month from which you are eligible to receive your SU. If you begin your education later than the 20th in the month, you are eligible to receive SU from the following month. This means that if your begin your education on August 21st or later, then you are not eligible for SU until the month of September.

Study environment at Business Academy SouthWest

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