Study at the Marketing Management course in Esbjerg or Sønderborg and get the competences to develop companies’ marketing and internationalisation strategies.
Marketing Management
AP Degree


2 years
Start of term
January *
English *
* Esbjerg
Next application deadline:
13. December 2021
Tilmeld nyhedsbrev
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The Marketing Management course gives you broad knowledge of a company’s internal and external workings with a weighted focus on marketing.

You get basic knowledge of financial, legal, organisational, cultural and technological issues furthermore you receive insights regarding society that make you ready to work practically and systematically with marketing. The course makes you an attractive team player and a valued planner of companies’ marketing activities in Denmark and internationally.

The course teaches you about all the factors that influence a sale situation such as international trade relations, communication between vendors and customers, financial management and commercial law.

While you are on the course, you will meet companies through cases and also company visits. The course includes an internship.

The Marketing Management course is a two-year further training course that spans over four semesters. The course has five core subject areas and also includes electives, an internship and a final exam project.

The course comprises the following core subjects:

  • International marketing
  • Finance
  • Sales and Market communication
  • Commercial law
  • Organisation and Supply Chain Management


You have an internship in Semester Three. You decide yourself if this is with a company in Denmark or with a company abroad.

Go Abroad

At Business Academy SouthWest you have the opportunity to go abroad as a part of your education. You can choose between studying abroad for a semester or doing your internship abroad. Read more here

Academic regulations

  • Markedsføringsøkonom 2015, Nr. 1

  • Markedsføringsøkonom 2015, Nr. 2

  • Marketing Management 2016, Nr. 1

  • Markedsføringsøkonom 2017, Nr. 1

  • Marketing Management 2017, Nr. 1

  • Markedsføringsøkonom 2018, Nr. 1

  • Marketing Management 2018, Nr. 1

  • Markedsføringsøkonom 2019, Nr. 1

  • Marketing Management 2019, Nr. 1

  • Markedsføringsøkonom 2020, Nr. 1

  • Marketing Management 2020, Nr. 1

  • Markedsføringsøkonom 2021, Nr. 1

  • Marketing Management 2021, Nr. 1

Tidligere studieordninger kan rekvireres ved henvendelse

You must have completed one of the following courses to be admitted to the Marketing Management course:

  • A-levels or a high school diploma, Higher Preparatory Examination Course, Higher Commercial Examination, Higher Technical Examination or a combined vocational and general upper secondary education
  • Vocational training of at least three years’ duration

Notice: you must have passed English level B plus either maths level B or Business Economics level B.


English language requirements:

BASW’s programs offered in English require that your English level is equivalent to level B (Danish Level)

All applicants holding a foreign entrance examination must document their English qualifications, and English tests must be submitted together with the application. The test must be less than two years old. The requirement is:

IELTS overall score of minimum 6,5
TEOFL (internet based) a minimum score of 83
TEOFL (paper based) a minimum score of 560
Cambridge Certificate of Proficiency
Cambridge Certificate of Advanced English
Oxford Placement Test, B2 (75 points in each part)
Common European Framework reference B2/C1

Applicants holding Nordic and German entrance exams, an International Baccalaureate exam or applicants who have English as their native language are exempt from the requirement.

Please read about our admission process for international students in Incoming Full Degree Students.

Career opportunities

The Marketing Manager course qualifies you for a range of different jobs within marketing, sales and purchasing, depending on your interests.

As a Marketing Manager you are qualified to work for a large or a small company. Many small companies will let you handle all kinds of aspects within marketing while large companies will typically let you handle a special field.

These are some of the positions that you are qualified to hold:

  • Marketing coordinator
  • Marketing Assistant
  • Export Assistant
  • Advertising consultant
  • Sales Assistant
  • Purchasing assistant

Further education

When you have completed the Marketing Management course you can apply to be admitted to several further training courses – for example:

SU (State education grant) for foreign citizens (students)

If you are a foreign citizen, you must fulfil specific conditions in order to be granted equal status as Danish citizens and receive the state educational grant (SU).

You can read more about it at

SU (State education grant) for Danish citizens (students)

While you are studying, you are eligible for SU. You can apply for this when you have been admitted to the education, but you should be aware that you cannot apply for SU until one month prior to the month from which you are eligible to receive your SU. If you begin your education later than the 20th in the month, you are eligible to receive SU from the following month. This means that if your begin your education on August 21st or later, then you are not eligible for SU until the month of September.

Questions for the education?

See frequently asked questions

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