The Marketing Management course gives you broad knowledge of a company’s internal and external workings with a weighted focus on marketing.
You get basic knowledge of financial, legal, organisational, cultural and technological issues furthermore you receive insights regarding society that make you ready to work practically and systematically with marketing. The course makes you an attractive team player and a valued planner of companies’ marketing activities in Denmark and internationally.
The course teaches you about all the factors that influence a sale situation such as international trade relations, communication between vendors and customers, financial management and commercial law.
While you are on the course, you will meet companies through cases and also company visits. The course includes an internship.